Groundbreaking Event Launches The Shops At Eastgate

June 15, 2005

Community leaders and elected officials gathered today at Northeast Fourteenth Street and Euclid Avenue to break ground on the “Shops at Eastgate,” a Des Moines neighborhood shopping center that will fill strong retail demand in the northeast metro’s large, under-served trade area.


“The consumers are here, but retailers have overlooked the area for far too long. ‘Shops at Eastgate’ represents a true coming together of the community to achieve a common goal of re-energizing and rebuilding northeast Des Moines’ retail base,” said the project’s developer, Norman Weinstein. “We’re going to build a strong partnership with our neighbors, the trade area, the City of Des Moines and Polk County to bring in the businesses that consumers want. And, we’re absolutely thrilled that this project already is a rallying point for so many people and so many interests. We’re talking to several very exciting retailers and hope to have commitments soon – with announcements to follow. That will be very good news for the community, the existing retailers and all our supporters. We’re keeping our fingers crossed.”


The event, which included Des Moines Mayor Frank Cownie, City Councilmen Michael Kiernan and Bob Mahaffey and Polk County Supervisor Tom Hockensmith, was arranged by The Concept Works, Inc. and event planner Melinda Toyne of the Des Moines firm, In Any Event.


Weinstein notes that more than 71,000 people live within three miles of the Eastgate site compared with 56,000 who live within the same distance of 50 th and University in West Des Moines. Yet, the Eastgate trade area has only 17 square feet of retail space per capita compared to 73.4 square feet of retail space per capita. The Eastgate area’s 1.53 big box retailer per 10,000 people is dramatically smaller than the 7.85 big box retailers per capita in the 50 th and University market.


“In addition to its population, the demographics in our trade area are quite impressive. The most recent estimates place the average household income at $45,965 and the traffic count at Fourteenth and Euclid exceeds 50,000 vehicles per day,” Weinstein said. “The Shops at Eastgate present an opportunity for retailers seeking a large, stable, untapped market.”


A 20,000 square-foot retail building near the northeast corner of Northeast Fourteenth Street and Euclid Avenue represents the first phase on the 60-acre site. Two businesses, Subway and Tires Plus, have signed leases to occupy spaces in the new building, scheduled to open this fall.


Russell Construction Co., headquartered in Davenport, Iowa, is the project’s general contractor. John R. Knapp of Knapp Properties, Inc., West Des Moines, is the project’s exclusive marketer. He can be reached at 515-222-5238 or


The Concept Works, a West Des Moines firm founded in 2002, specializes in government, public and media relations and crisis management for corporations, nonprofit organizations and political clients.




Cross-Country Cyclist to Raise Awareness, Funds for Cancer Research, Services

June 4, 2005

The American Cancer Society’s Cycling for a Cure, a one-man mission to cycle across America to raise awareness about cancer issues and supports for cancer research, began today in Florence, Oregon.


Tyler Weig, a public health advocate from Iowa is in the midst of a 4,000-mile, 51-day bike tour across America in support of patients, survivors and families of those affected by cancer. Inspired by Lance Armstrong and his battle with cancer, Weig hopes that embarking on this journey will encourage others across the country to make a difference in the fight against cancer. The ride will end in Virginia Beach, Va., on July 24.


“You don’t have to hop on your bicycle and trek across the country to make a difference,” Weig said. “I hope to inspire people to take steps in their own community to make whatever contributions they can to further the fight against cancer.”


To learn more about the American Cancer Society’s Cycling for a Cure or to make a donation, visit the Web site at


More than 1.2 million people are diagnosed with cancer every year in the United States. There is a one-in-three chance of developing cancer during our lifetime. It is believed that nearly two-thirds of cancer can be prevented and more than half of all new cancers can be detected early.


Mark Fetterhoff, a 2005 graduate of Drake University, will drive the support vehicle for Weig’s ride. The Concept Works, Inc., a West Des Moines, Iowa, public and government relations firm, will continue to provide media relations support for the event