Many public relations professionals view blogging as just another communications vehicle. As such, it makes perfect sense that today’s busy CEOs would assign that task to someone who works for them.
Others, however, seem to think a ghostwritten blog lacks authenticity. They say the CEO’s job is all about communicating with employees, customers and other key audiences — so, if the boss doesn’t have time to do it himself or herself, it shouldn’t be done.
A lively conversation on the topic, It’s Just Ridiculous to Argue About Ghost-Blogging, can be found on the Ragan.com website.
For the record, you can put The Concept Works in the camp that favors effective communications – ghostwritten or otherwise – over silence from the C-Suites any time.