Woolson Quoted in Des Moines Register Story, “Political Advisers: Sarah Palin’s Star Power Alone Isn’t Enough”

November 27, 2010

Des Moines Register political reporter Tom Beaumont writes, “Sarah Palin would be wise to wage a full-fledged campaign for Iowa’s leadoff nominating caucuses if she runs for the 2012 Republican presidential nomination, strategists for six GOP presidential campaigns said on the eve of her scheduled trip to West Des Moines today.”

Eric Woolson, owner of The Concept Works and a former adviser to past GOP presidential candidates George W. Bush and Mike Huckabee, is quoted in today’s story, which can be read in its entirety via this link.

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Social Times’ Megan O’Neill Writes about Five Fake Viral Video Campaigns, Asks “Great Gimmicks or Bad for Business?”

November 25, 2010

“These days it seems like brands and ad agencies will do anything in order to go viral, including duping their customers through hoaxes and fake viral video campaigns. From hiring actors to fake ‘real’ events to using special effects to create unbelievable stunts, the art of the hoax has become a very popular advertising tactic. But is it fair play to essentially lie to everyone in order to go viral?” writes Megan O’Neill for Social Times.

Ask any respected public relations professional and they’ll tell you it’s never right to lie to customers, the media or public. O’Neill serves up five viral advertising hoaxes so you can decide for yourself: Are these campaigns great gimmicks or are they bad for business?

Take a look for yourself at Five Fake Viral Video Campaigns: Great Gimmicks or Bad for Business?


The Concept Works Congratulates Chuck Grassley on Winning Sixth Term in U.S. Senate

November 2, 2010

The Concept Works congratulates Senator Chuck Grassley on his landslide victory tonight to capture his sixth term.

The Concept Works has provided public and media relations services to Grassley’s campaign in this general election.

Woolson noted that it’s no surprise Grassley bucked an anti-incumbent trend that swept the nation.

“Chuck Grassley was voted the hardest-working member of Congress this year. For a Republican to receive that recognition in a Democrat-controlled Congress says it all. Chuck Grassley does, indeed, work for Iowa and he works harder than anyone else,” Woolson said. “His win is a great victory for Iowa and the country and I’m proud to have had a small part in them.”